Trevor Brooker established Sotech Marketing Ltd in 1995. His vision was that Sotech Marketing Ltd should have a strong focus on the technical aspects of embroidery and embroidery technology.
Trevor first trained as a sewing machine technician in 1960. He later specialised in repairing automatic sewing equipment for many years. He is a registered electrical services technician. In New Zealand Trevor studied mechanical engineering, pneumatics, electronics and microprocessor technology. He has received specialist training overseas in Germany, Italy, France, England, Scotland, United States and Japan. Trevor returns to Tajima’s technical training centre in Japan on a regular basis to keep up-to-date with new developments and training.

Greg Morris started his working life as an apprentice industrial sewing machine technician in 1973   He studied “Sewing Technology” at the Auckland Technical Institute with Trevor Brooker the founder of Sotech Marketing Ltd. He worked as a technician with  several major clothing manufacturers in Auckland and the Waikato before joining Sotech in 1996. 

Greg has visited Tajima in Japan several times for technical training. He has also worked with Japanese technicians in setting up Tajima’s stand at an international show.   Greg represented Sotech Marketing Ltd at the opening of Tajima’s newest manufacturing plant, an experience he says he will not forget in a hurry!

Prem Naicker Started working his way up through the clothing industry of Fiji in 1983.   He attended residential “Sewing Technology” training in Australia during four consecutive years.   Prem’s experience includes being production manager of a clothing company with an embroidery division over a four year period.   His last appointment in Fiji was managing a large embroidery company for seven years. 

Prem joined Sotech Marketing Ltd in 2005 as technical adviser.   Prem has had factory technical training with Tajima and has also attends international trade fairs.

Prem enjoys visiting our North Island customers and offering assistance on all facets of embroidery production.

Russell Franklin of RFTS Ltd has been the South Island face of Sotech Marketing Ltd since 1996.
He has many years experience with industrial sewing machinery. He has been involved with embroidery machines since 1984, and with Tajima machines since 1988, both as an owner and in the technical field. 

Russell is a firm believer in after sales service and regularly travels the length of the South Island calling on our embroidery customers.  Even though he has worked on many types of embroidery machines he believes that Tajima is the leader in its field. This was reinforced by a visit to the Technical Development Centre at Tajima in 2005, where he was extremely impressed by the innovation and expertise shown there.

At RFTS Ltd we believe that with the backup and support of the team at Sotech Marketing, our customers have access to the best service, technical help and advice.

Trevor’s love of embroidery and embroidery machines started in the late 70s and early 80s. He started working with jacquard embroidery machines that read a punched card for the stitching data. To punch a card it was necessary to draw every stitch of the artwork six times larger that the finished embroidery and punch each stitch one by one.
These were exciting times and the turning point in commercial embroidery. The microprocessor digitising system was developed where a whole row of stitching could be punched onto a 25.4mm paper tape at one time. Make a mistake and start again! At the same time electronic monogramming machines with a lettering keyboard arrived. This was the start of the retail embroidery shop. Fancy being able to go to a shop and have your name embroidered while you waited! Now we have computerised on-screen digitizing from scanned or computer generated art work and faster machines with automatic colour change and thread cutting. Where will it end?


Trevor’s commitment:
“I personally check every product-line we sell. We aim to sell the best embroidery products at competitive prices.”

Trevor Brooker